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Marketing Translation

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Marketing is a crucial activity for any business, translating marketing material implies more than literal translation. Your successful campaigns and appurtenant may have culturally specific references that can complicate the translation process. It is a must for marketing translators to understand company’s messages clearly before entering in the target market. Correct translation is the success key because translators have to make the message be understood in the new culture and also maintain the same level of impact that it had in the source language.